Automatically sync LinkedIn lead gen form submissions into Pardot, enrich prospects with campaign data, and track full-funnel attribution from impression to opportunity. Stop manually exporting CSVs and uploading lead lists between platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Capture leads from LinkedIn native lead gen forms and create or update Pardot prospects in real-time with campaign source, form details, and UTM parameters. Trigger nurture campaigns immediately based on LinkedIn offer type and audience segment.
Append LinkedIn campaign name, ad creative, audience segment, and cost-per-lead to Pardot prospect records. Build accurate ROI reporting and enable sales teams to personalize outreach based on which LinkedIn content prospects engaged with.
Automatically add high-scoring Pardot prospects to LinkedIn matched audiences for retargeting campaigns. Remove prospects who've converted or gone cold to optimize ad spend and audience quality.
Combine LinkedIn impression, click, and lead metrics with Pardot email engagement, form submissions, and pipeline data. Surface which campaigns drive qualified leads versus vanity metrics, broken down by audience segment and job function.
Monitor daily LinkedIn ad spend against Pardot prospect creation and lead scoring thresholds. Trigger Slack alerts when cost-per-qualified-lead exceeds benchmarks or when campaigns generate form fills but no downstream engagement.
Identify Pardot prospects who've already booked meetings, requested demos, or reached MQL status and automatically exclude them from LinkedIn audience targeting. Prevent wasted impressions on prospects already in active sales conversations.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize LinkedIn Ads and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands LinkedIn Ads' campaign structure, conversion tracking, and matched audience APIs alongside Pardot's prospect model, custom fields, and Salesforce CRM sync requirements.
Redbird's AI natively understands LinkedIn's campaign group hierarchy, conversion types, audience segments, and lead gen form field mappings. It maps these to Pardot's prospect schema, custom fields, scoring categories, and campaign association logic without manual field matching. The system handles LinkedIn's API rate limits, incremental data syncs, and Pardot's prospect deduplication rules automatically. Query across both platforms in plain English to surface attribution gaps or audience overlap.
faster than exporting LinkedIn leads to CSV and bulk importing to Pardot
Redbird can pull from LinkedIn Ads and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either LinkedIn Ads or Pardot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from LinkedIn Ads into Pardot, or from Pardot back into LinkedIn Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any LinkedIn campaign event or Pardot prospect activity and automate what happens next across your entire stack.
Fires when a prospect completes a LinkedIn native lead gen form on any campaign.
Triggers when a campaign's daily budget consumption crosses a defined percentage or dollar amount.
Fires when LinkedIn registers a conversion event from Insight Tag or CAPI integration.
Upload a list of email addresses or company names to a LinkedIn matched audience for targeting.
Pause, activate, or archive LinkedIn campaigns based on performance rules or budget thresholds.
Send offline conversion events back to LinkedIn for attribution and campaign optimization.
Fires when a new Pardot prospect is added or existing prospect record is modified.
Triggers when a prospect's score crosses a defined threshold based on engagement or fit criteria.
Fires when a prospect submits a Pardot landing page or embedded form.
Add new prospects to Pardot or update existing records with enriched campaign and activity data.
Assign prospects to static or dynamic Pardot lists for segmentation and campaign targeting.
Write data to Pardot custom fields including campaign source, UTM parameters, or engagement metrics.
Stop losing attribution data between LinkedIn campaigns and Pardot nurture programs. Redbird syncs lead gen forms, enriches prospects with campaign context, and tracks full-funnel performance automatically.