Sync Dynamics 365 customer and transaction data with Google Analytics (GA4) to close the loop between digital behavior and revenue outcomes. Stop manually exporting CRM data to spreadsheets, reconciling conversion values, or guessing which campaigns drive real pipeline.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When an opportunity closes in Dynamics 365, send the deal value and customer details to GA4 as a conversion event. Automatically attribute revenue to the original campaign, channel, and session that generated the lead. Marketing teams get accurate ROI without manual CSV imports or fragmented data.
When a new lead is created in Dynamics 365, pull their GA4 session history, pageviews, and engagement metrics. Append UTM parameters, traffic source, and behavioral signals directly to the lead record. Sales teams see which content prospects consumed before converting.
When a contact in Dynamics 365 moves from lead to opportunity to customer, trigger corresponding lifecycle events in GA4. Track the full funnel from anonymous visitor to closed revenue in one analytics view. No more disconnected funnels between marketing and sales systems.
Combine GA4 traffic and conversion data with Dynamics 365 opportunity win rates and deal sizes. Generate automated reports showing which campaigns drive not just leads, but closed revenue and customer lifetime value. Replace manual pivot tables with accurate marketing attribution.
When GA4 detects that a known Dynamics 365 contact visits pricing or product pages multiple times, create a task or alert for the account owner. Surface real-time buying signals without requiring reps to monitor analytics dashboards or ask marketing for reports.
Aggregate GA4 session data, page depth, and event interactions by company domain. Push calculated engagement scores to the corresponding account record in Dynamics 365. Enable sales and CS teams to prioritize outreach based on actual digital behavior, not just CRM activity.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Dynamics 365 and Google Analytics (GA4) with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Dynamics 365's entity relationships and custom fields, and GA4's event-based schema and measurement protocol, so you can sync behavioral and business data without developer overhead.
Redbird parses Dynamics 365 contact, lead, account, and opportunity schemas—including custom fields and option sets—and matches them to GA4's event parameters and user properties. It handles currency conversions, date formatting, and entity lookups so revenue data flows accurately into GA4 conversion events. When GA4 User-ID or Client-ID needs to be matched to a Dynamics 365 contact, Redbird resolves identities across email, phone, and custom identifiers without manual mapping tables.
Faster than building custom Measurement Protocol scripts or middleware
Redbird can pull from Dynamics 365 and Google Analytics (GA4) simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Dynamics 365 or Google Analytics (GA4).
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Dynamics 365 into Google Analytics (GA4), or from Google Analytics (GA4) back into Dynamics 365. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Dynamics 365 or Google Analytics (GA4), and update records or send data in either direction without code.
Fires when a sales opportunity in Dynamics 365 reaches closed-won stage with final revenue amount.
Triggers when a lead record is created in Dynamics 365 or key fields like status or source are modified.
Fires when a contact or account moves between lifecycle stages like MQL, SQL, or customer.
Add a new contact in Dynamics 365 or append fields like traffic source, campaign ID, or engagement score.
Update an existing opportunity with analytics data like original UTM parameters or session count before conversion.
Generate a follow-up task in Dynamics 365 when behavioral signals indicate high buying intent from GA4 data.
Fires when a user completes a key conversion in GA4 like form submission, sign-up, or demo request.
Triggers when a known user's session exceeds engagement thresholds like page depth, time on site, or repeat visits.
Fires when GA4 detects a previously engaged user returning to the site after extended inactivity.
Push offline conversion or CRM event data from Dynamics 365 into GA4 as a properly formatted server-side event.
Append CRM data like customer status, account tier, or lifecycle stage as a GA4 user property for segmentation.
Build a GA4 audience definition using Dynamics 365 account or contact attributes for retargeting or analysis.
Sync Dynamics 365 with Google Analytics (GA4) and automate the data work between your CRM and analytics platform. Close the attribution gap and give every team access to unified customer insights.