Connect dbt and
Pipedrive with AI

Sync CRM data to your warehouse and transform it into analysis-ready models automatically. Stop exporting CSVs, writing one-off scripts, or waiting on engineering to update sales dashboards.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Transform Pipedrive deal data into standardized sales analytics models

Pull deal, contact, and activity data from Pipedrive into your warehouse, then trigger dbt models to build clean, tested dimensions and fact tables. Surface conversion metrics, pipeline velocity, and rep performance without manual SQL updates.

Enrich Pipedrive deals with product usage and firmographic data

When dbt models refresh with customer health scores, product adoption metrics, or account segmentation, push those insights back to custom fields in Pipedrive. Give sales reps the context they need without switching tools.

Automate weekly sales performance reporting from dbt to Pipedrive dashboards

When dbt builds weekly aggregates for win rates, average deal size, or time-in-stage metrics, sync those summaries back to Pipedrive insights. Replace manual reporting cycles with always-current pipeline analytics.

Alert sales ops when dbt data quality tests fail on CRM source data

Trigger Pipedrive notifications or task creation when dbt tests detect anomalies in deal amounts, missing stage transitions, or duplicate contacts. Catch data hygiene issues before they corrupt downstream dashboards.

Archive closed-won deal data to warehouse and build attribution models

When deals move to closed-won in Pipedrive, pull full deal history, associated activities, and contact touchpoints into your warehouse. Let dbt models join CRM data with marketing and product analytics for multi-touch attribution.

Sync dbt-calculated territory quotas and forecasts to Pipedrive owner fields

After dbt models calculate quarterly quotas, territory assignments, or predictive close probabilities, update Pipedrive deal and person records automatically. Keep sales planning data consistent across your stack.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize dbt and Pipedrive with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both dbt's model definitions and Pipedrive's deal pipeline structure, so you can automate transformations without wrestling with API limits or schema mappings.

AI that maps CRM pipelines to warehouse schemas

Redbird reads your dbt project YAML and Pipedrive custom fields to understand how deals, contacts, activities, and stages map to your dimensional models. It knows when to trigger incremental model runs based on CRM sync timing, and how to push calculated metrics back to the right custom field types. No need to hand-code API calls or maintain brittle sync scripts that break when pipeline stages change.

Parse dbt model lineage and dependencies
Map Pipedrive custom fields to warehouse columns
Detect schema changes in either system
Handle incremental model refresh logic
10×

faster than building custom Airflow DAGs to sync Pipedrive extracts and trigger dbt runs

No Python scripts, API credential management, or cron jobs to maintain

Auto-generated reports

Redbird can pull from dbt and Pipedrive simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either dbt or Pipedrive.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from dbt into Pipedrive, or from Pipedrive back into dbt. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any dbt model run or Pipedrive pipeline event and build automations that keep your sales data and analytics in perfect sync.

dbt
Triggers & Actions
Trigger

dbt model run completes

Trigger when specific models finish building, including test results and row counts.

Trigger

dbt test fails

Fire when data quality tests fail on source data or transformed models.

Trigger

dbt source freshness check alerts

Detect when Pipedrive source data becomes stale in your warehouse.

Action

Run specific dbt models

Trigger targeted model runs or full DAG refreshes based on CRM data changes.

Action

Update dbt source metadata

Modify source freshness configs or schema definitions programmatically.

Action

Query dbt model outputs

Pull calculated metrics and aggregates from materialized tables or views.

Pipedrive
Triggers & Actions
Trigger

Deal moves to new stage

Fire when opportunities progress through pipeline stages or revert to earlier steps.

Trigger

Deal is won or lost

Trigger on deal closure with outcome status and final value.

Trigger

New contact or organization created

Detect when sales reps add new leads or accounts to Pipedrive.

Action

Update custom field values

Write calculated scores, segment labels, or forecast data to deal or contact fields.

Action

Create activity or task

Add follow-up actions for reps based on data quality issues or model outputs.

Action

Add note to deal

Attach enrichment data or analysis summaries as timestamped notes on records.

dbt
+
Pipedrive

Ready to connect your stack?

Sync Pipedrive and dbt in minutes. Build automated workflows that keep your CRM data and analytics warehouse in sync without custom scripts or engineering bottlenecks.

Get started → Book a demo