Redbird AI syncs your dbt-modeled analytics data with Pardot marketing campaigns — and surfaces Pardot engagement metrics back into your warehouse. Stop exporting CSVs to update lead segments or manually pulling campaign data for attribution reporting.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Use dbt-transformed product usage, firmographic, and engagement data to automatically update Pardot prospect lists and custom fields. Keep lead scoring models in sync without manual uploads or stale segmentation.
Pull Pardot email opens, clicks, form submissions, and campaign membership into your data warehouse automatically. Join marketing touchpoints with pipeline data in dbt models for full-funnel attribution analysis.
Push customer health scores, product adoption metrics, and lifecycle classifications calculated in dbt directly to Pardot custom fields. Enable sales and marketing to personalize outreach based on warehouse-modeled insights.
When dbt models flag accounts showing churn risk, low engagement, or expansion opportunity, automatically add those prospects to targeted Pardot nurture programs. Turn predictive analytics into immediate marketing action.
Capture every Pardot form fill, content download, and landing page session in your warehouse for transformation. Build dbt models that join marketing activity with CRM, product, and revenue data for unified reporting.
When dbt tests detect schema changes, null values, or unexpected discrepancies in your marketing attribution models, send alerts to Pardot admin contacts via email. Prevent reporting errors before they reach dashboards.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize dbt and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both dbt's analytical model structure and Pardot's marketing object schema — so your data transformations and campaigns stay connected without custom API work.
Redbird maps dbt model columns to Pardot prospect fields, list memberships, and custom field definitions automatically. It recognizes when your transformed customer tables, engagement scores, or segment flags should update specific Pardot lists or trigger campaign actions. When syncing back, Redbird structures Pardot email metrics, form submissions, and visitor activity as clean warehouse tables ready for dbt transformation — no manual schema mapping or field translation required.
faster than building custom dbt macros and Pardot API scripts
Redbird can pull from dbt and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either dbt or Pardot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from dbt into Pardot, or from Pardot back into dbt. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from dbt model runs and test results, or trigger automations when Pardot prospects engage with campaigns.
Trigger when a specific dbt model finishes running successfully in your warehouse.
Start a workflow when a data quality test fails on any dbt model.
Detect when new records appear in a materialized dbt table or incremental model.
Execute a specific dbt model or tag group on-demand via API.
Pull data from a materialized dbt model table for use in downstream workflows.
Modify a dbt seed CSV with new reference data or configuration values.
Start a workflow when a Pardot prospect completes any form or specific landing page form.
Trigger when a prospect's score crosses a threshold or changes by a specified amount.
Detect when a prospect opens an email, clicks a link, or unsubscribes from communications.
Write data to standard or custom Pardot prospect fields for segmentation or personalization.
Assign a prospect to a static or dynamic Pardot list for campaign targeting.
Define new custom prospect fields or modify existing field configurations in Pardot.
Sync dbt and Pardot in minutes. Stop manually exporting warehouse data for campaigns or pulling engagement metrics into spreadsheets — let Redbird keep your analytics and marketing automation in sync.