Redbird AI automates the pipeline between your e-commerce platform and analytics transformations. Stop manually exporting Magento order data to build dbt models. Let AI sync transactions, customer events, and catalog changes directly into your transformation workflows.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically load completed Magento orders into dbt staging tables as they're finalized. Redbird extracts order lines, customer attributes, and payment details, formatting them for your existing dbt schema. Your downstream attribution and revenue models stay current without manual CSV exports.
Run specific dbt models whenever product attributes, pricing, or inventory levels change in Magento. Redbird monitors catalog events and kicks off only the relevant transformation jobs. Keep your product analytics and recommendation models synchronized with storefront changes in real time.
Deploy computed customer segments from dbt models directly into Magento customer groups or custom attributes. Redbird reads your segment tables and updates Magento records to enable dynamic pricing rules and targeted promotions. Analytics-driven segmentation becomes actionable without engineering handoffs.
Route dbt test failure notifications to Slack or email when tests fail on models built from Magento sources. Redbird parses test metadata to identify upstream data issues like missing order totals or duplicate transaction IDs. Data engineers get context-rich alerts instead of generic pipeline errors.
Write CLV predictions and churn scores from dbt analytics models back to Magento customer profiles as custom fields. Redbird maps model outputs to the correct customer entity and handles API rate limits. Marketing teams access predictive metrics directly in the admin panel for campaign targeting.
Move processed Magento event data to long-term storage once dbt models confirm successful transformation and validation. Redbird tracks which raw records have been incorporated into tested models and stages them for archival. Reduce warehouse costs while maintaining audit trails tied to transformation lineage.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize dbt and Magento with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both dbt's transformation layer semantics and Magento's complex e-commerce entity relationships — so your pipelines connect without custom glue code.
Redbird parses dbt project files to understand your model dependencies, test definitions, and column lineage. It simultaneously reads Magento's EAV structure, multi-table order schemas, and custom attribute definitions. When you connect them, Redbird suggests field mappings between Magento entities and dbt staging models, handles incremental load logic based on your existing strategies, and respects both dbt's ref() dependencies and Magento's API constraints. No need to write extraction scripts or manually format JSONs.
faster than building custom extractors to sync Magento data into dbt sources
Redbird can pull from dbt and Magento simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either dbt or Magento.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from dbt into Magento, or from Magento back into dbt. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any dbt model run or Magento transaction event — Redbird connects the full lifecycle.
Fire when a specific dbt model finishes running successfully or with errors.
Trigger when data quality tests fail on models referencing external sources.
Start workflow when dbt docs are regenerated with updated lineage graphs.
Execute a dbt model or tag group on-demand outside of scheduled jobs.
Update seed CSV files or append rows to source tables referenced in models.
Add or modify tags and meta fields in dbt model YAML configurations.
Fire when an order reaches a specific status like processing, complete, or shipped.
Trigger when product attributes, SKUs, pricing, or inventory levels change.
Start workflow when new customer registers or guest checkout converts to account.
Write custom field values or update customer group assignments in Magento.
Programmatically generate cart price rules or catalog promotions based on analytics.
Update stock levels or manage source inventory across multi-warehouse configurations.
Join analytics teams using Redbird to sync dbt transformations with Magento e-commerce data — no custom extraction pipelines required.