Redbird AI syncs audience measurement data from Comscore directly into Salesforce accounts and opportunities. Stop exporting CSVs, manually updating CRM fields, and building one-off reports — let AI handle the data work so your sales and media teams stay aligned on performance metrics.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull digital audience size, reach, and demographic data from Comscore and update custom fields on Salesforce accounts. Keep sales teams informed on advertiser or publisher performance without manual data entry. Surface insights directly where deals are managed.
When a new opportunity reaches a certain stage, automatically retrieve relevant Comscore content performance metrics and attach them to the opportunity record. Give account executives real-time audience analytics to inform pitch strategy and pricing discussions.
Automatically compile Comscore ad verification, viewability, and delivery metrics for active campaigns tied to Salesforce accounts. Build custom reports that combine CRM contract values with actual media performance, then distribute to stakeholders via Slack or email.
Monitor Comscore audience data for specific accounts in Salesforce and trigger notifications when reach, engagement, or viewability metrics hit defined benchmarks. Enable proactive outreach based on performance trends rather than static monthly reports.
When deals move to closed-won or specific pipeline stages, automatically update campaign metadata or tracking parameters in Comscore systems. Keep measurement aligned with sales milestones without manual coordination between teams.
Capture snapshots of Comscore audience metrics at key intervals and store them as Salesforce records or attachments. Build a longitudinal view of advertiser or publisher performance tied directly to account history, enabling trend analysis during renewals and upsells.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Comscore and Salesforce with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Comscore's audience measurement schemas and Salesforce's object model, so you can map media metrics to CRM records without custom code or middleware.
Redbird natively understands Comscore's audience reach tables, ad verification data structures, and cross-platform metrics alongside Salesforce's account hierarchies, opportunity fields, and custom objects. Map unique visitors to account fields, sync viewability scores to campaign records, or enrich opportunities with demographic breakdowns — all using natural language instructions. The AI handles schema translation, data type conversions, and relationship mapping automatically.
faster than exporting Comscore data, transforming in spreadsheets, and manually updating Salesforce
Redbird can pull from Comscore and Salesforce simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Comscore or Salesforce.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Comscore into Salesforce, or from Salesforce back into Comscore. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from new audience data in Comscore or pipeline changes in Salesforce — Redbird handles the rest.
Fires when Comscore publishes updated reach, demographic, or engagement metrics for tracked properties.
Triggers when viewability, brand safety, or invalid traffic reports are finalized for a campaign.
Activates when new multi-platform audience or engagement data is recorded for digital content.
Pull reach, unique visitors, or demographic breakdowns for a publisher site or advertiser campaign.
Extract viewability scores, completion rates, or brand safety metrics for specified placements or campaigns.
Fetch competitive audience data across publishers, platforms, or content categories for analysis.
Fires when a deal moves between pipeline stages, such as reaching proposal, negotiation, or closed-won.
Triggers when a new advertiser or publisher account is added or when key account fields are modified.
Activates on specific dates tied to opportunity close dates, contract start dates, or renewal timelines.
Write audience metrics, performance scores, or verification data to custom Salesforce account fields.
Add new opportunities or enrich existing ones with Comscore audience reach and content performance metrics.
Generate and attach formatted audience or ad verification reports as files linked to Salesforce account records.
Sync Comscore audience data with Salesforce in minutes. Redbird AI handles the integration so your media and sales teams can work from a single source of truth.