Connect Comscore and
Dynamics 365 with AI

Redbird AI syncs audience measurement, ad verification, and content performance data from Comscore directly into Dynamics 365. Stop manually exporting CSV files and re-keying media metrics into customer records, financial reports, and sales dashboards.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync cross-platform audience metrics into customer account records automatically

When Comscore updates audience reach or demographic data for a client's campaign, Redbird automatically attaches those metrics to the corresponding account in Dynamics 365. Sales and account managers see real-time performance without waiting for manual reports.

Enrich Dynamics 365 opportunities with ad verification and viewability scores

As Comscore processes ad delivery verification and viewability measurements, Redbird enriches active sales opportunities in Dynamics 365 with performance data. Media buyers have accurate campaign metrics tied directly to revenue pipelines.

Generate automated performance reports in Dynamics 365 from Comscore content analytics

Redbird pulls content performance metrics across digital properties from Comscore and assembles custom reports within Dynamics 365 dashboards. Marketing and finance teams access unified media analytics without switching platforms or reconciling spreadsheets.

Alert account teams when client campaign metrics exceed benchmarks

When Comscore audience measurements cross defined performance thresholds, Redbird triggers automated notifications in Dynamics 365 workflows. Account managers receive timely alerts to engage clients about successful campaigns and upsell opportunities.

Archive historical audience measurement data into Dynamics 365 data warehouse

Redbird automatically archives long-term Comscore audience trends, competitive benchmarks, and historical campaign data into Dynamics 365 storage. Analytics teams maintain comprehensive media measurement history for multi-year trend analysis and strategic planning.

Trigger Comscore measurement tags when new campaigns launch in Dynamics 365

When sales teams mark new media campaigns as active in Dynamics 365, Redbird automatically initiates corresponding audience measurement tracking in Comscore. Media planners ensure every campaign is tracked from day one without manual tag configuration.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Comscore and Dynamics 365 with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Comscore's audience measurement schemas and Dynamics 365's ERP data structures, so your media analytics and business operations stay synchronized without custom code.

AI that understands media measurement and enterprise operations

Redbird's AI maps Comscore's audience segments, reach metrics, viewability scores, and cross-platform measurement data to the right accounts, opportunities, and custom entities in Dynamics 365. It recognizes campaign identifiers, reconciles advertiser names across systems, and handles complex metric hierarchies like unique visitors versus total impressions. When Comscore's API schema changes or you customize Dynamics 365 entities, Redbird adapts automatically.

Audience segment mapping
Campaign ID reconciliation
Custom entity sync
Metric hierarchy handling
10×

faster than exporting Comscore reports and importing into Dynamics 365 manually

No CSV downloads, field mapping spreadsheets, or weekly data reconciliation meetings

Auto-generated reports

Redbird can pull from Comscore and Dynamics 365 simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Comscore or Dynamics 365.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Comscore into Dynamics 365, or from Dynamics 365 back into Comscore. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Comscore or Dynamics 365, and let Redbird handle the rest.

Comscore
Triggers & Actions
Trigger

New audience measurement report published

Fires when Comscore completes processing a new audience reach or demographic report for tracked properties.

Trigger

Ad verification status updated

Triggers when viewability scores or invalid traffic detection results change for monitored ad placements.

Trigger

Content performance metrics exceed threshold

Activates when digital property engagement, unique visitors, or time-spent metrics cross defined benchmarks.

Action

Retrieve audience demographics by property

Pull detailed age, gender, income, and geographic breakdowns for specific digital properties or campaigns.

Action

Export cross-platform reach data

Extract deduplicated audience reach measurements across desktop, mobile, and connected TV platforms.

Action

Query competitive benchmarking data

Fetch comparative audience metrics across publishers, platforms, or content categories for market analysis.

Dynamics 365
Triggers & Actions
Trigger

New account or opportunity created

Fires when sales teams add new customer accounts or media campaign opportunities to the pipeline.

Trigger

Campaign status changed to active

Triggers when media campaigns or marketing projects transition to live execution status in Dynamics 365.

Trigger

Custom entity record updated

Activates when specific fields change on custom entities used for media planning or advertiser management.

Action

Create or update account record

Add new advertiser accounts or update existing records with enriched media measurement data and performance metrics.

Action

Attach analytics to opportunity

Link audience measurement reports, ad verification scores, and content analytics to active sales opportunities.

Action

Update custom dashboard metrics

Refresh Power BI connected fields and custom KPI entities with latest Comscore audience and performance data.

Comscore
+
Dynamics 365

Ready to connect your stack?

Stop manually syncing audience measurement data between Comscore and Dynamics 365. Redbird AI keeps your media analytics and business operations connected in real time.

Get started → Book a demo