Connect dbt and Salesforce with AI

Redbird AI syncs your CRM data with your transformation layer automatically. Stop manually exporting Salesforce records, stop running ad-hoc queries to refresh revenue models, and keep your analytics stack in sync with every pipeline change.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-refresh dbt revenue models when Salesforce opportunities close

Trigger dbt model runs whenever high-value opportunities move to Closed Won in Salesforce. Keep revenue attribution, ARR rollups, and sales performance dashboards current without scheduled batch jobs or manual kicks.

Push dbt-calculated customer health scores back into Salesforce account records

Write product usage metrics, churn risk scores, and engagement indices calculated in dbt directly to Salesforce Account and Opportunity custom fields. Give reps real-time analytics context without leaving the CRM.

Alert RevOps when dbt data quality tests fail on Salesforce source tables

Monitor dbt test results for models built on Salesforce data and automatically create Tasks or Cases in Salesforce when null checks, uniqueness tests, or referential integrity fails. Close the loop between data quality and data governance.

Sync new Salesforce custom fields into dbt schema documentation automatically

Detect when sales ops adds custom fields to Opportunities, Accounts, or Leads in Salesforce and update corresponding dbt source YAML files and staging model columns. Keep transformation logic aligned with CRM schema evolution.

Generate executive pipeline reports in Salesforce dashboards using dbt metrics

Pull standardized metric definitions from dbt semantic layer—like pipeline velocity, win rate by segment, or time-to-close—and populate Salesforce Report Types or Einstein Analytics datasets. Single source of truth for revenue KPIs.

Rebuild territory assignment models when Salesforce account ownership changes

Trigger incremental dbt model refreshes for territory planning, quota allocation, and comp calculations whenever Account Owners change in Salesforce. Keep downstream analytics accurate as GTM structure shifts.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize dbt and Salesforce with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both dbt's DAG structure and Salesforce's object relationships—so you can automate the full loop between CRM activity and transformation pipelines.

AI that speaks dbt models and Salesforce schemas

Redbird reads your dbt project structure—sources, models, tests, and docs—alongside your Salesforce org schema including standard and custom objects, fields, and relationships. It intelligently maps Opportunity stages to fact table grain, syncs custom field metadata into source definitions, and triggers selective model runs based on CRM record changes. No brittle field mapping or hardcoded SQL—just context-aware orchestration between your transformation layer and revenue database.

Parse dbt manifest.json and DAG dependencies
Read Salesforce object metadata and field types
Map CRM events to incremental model logic
Sync calculated columns back to custom fields
10×

faster than building custom Airflow jobs to sync Salesforce extracts with dbt runs

No Python scripts, no cron jobs, no manual CSV uploads to your warehouse

Auto-generated reports

Redbird can pull from dbt and Salesforce simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either dbt or Salesforce.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from dbt into Salesforce, or from Salesforce back into dbt. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any dbt run event or Salesforce record change—Redbird handles the rest.

dbt
Triggers & Actions
Trigger

Model run completes

Fires when any dbt model finishes running, with success or failure status.

Trigger

Test fails

Triggers when a dbt data quality test returns failing rows or assertions.

Trigger

Source freshness check warns

Activates when dbt detects stale data in a declared source table.

Action

Run specific models

Execute a dbt run command for selected models or tags.

Action

Generate and upload documentation

Compile dbt docs and push updated lineage to a shared location.

Action

Update source schema file

Modify dbt source YAML definitions with new columns or metadata.

Salesforce
Triggers & Actions
Trigger

Opportunity stage changes

Fires when an Opportunity moves to a new stage, like Closed Won or Negotiation.

Trigger

Account field updated

Triggers when specific fields on an Account record are modified.

Trigger

New custom field created

Activates when admins add a new custom field to any Salesforce object.

Action

Update account or opportunity fields

Write calculated values or analytics scores to custom or standard CRM fields.

Action

Create task or case

Generate a Task for a rep or Case for support when data conditions are met.

Action

Add record to campaign or report

Append Leads, Contacts, or Accounts to Salesforce Campaigns or custom Report Types.

dbt
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Salesforce

Ready to connect your stack?

Sync dbt and Salesforce in minutes. Build automated pipelines between your transformation layer and CRM—no code, no engineers waiting in the queue.

Get started → Book a demo