Supply Chain AI for the Modern Enterprise

Kurt Jung
November 3, 2023
7 min read


In today's dynamic business landscape, efficient management of your supply chain is crucial for the success of any enterprise. The integration of advanced technologies such as Artificial Intelligence (AI) for the optimization of logistics and operations have become critical ROI drivers for enterprise leaders. As businesses strive to meet the ever-evolving demands of consumers, they are embracing innovative strategies to streamline processes, minimize costs, and maximize overall efficiency. This article delves into the intricacies of a modern enterprise supply chain, exploring the transformative technologies and practices that are driving this revolution. At Redbird we have found that enterprises who utilize our AI-powered platform drive 15-20% reduction in logistics costs and better customer experiences versus historical processes.

What is Supply Chain Management?

Supply chain management is a comprehensive approach that encompasses the coordination and integration of various activities involved in sourcing, procurement, production, and distribution of goods and services. It involves the efficient management of the flow of materials, information, and finances from the point of origin to the point of consumption, aiming to deliver value to customers while optimizing costs and maximizing efficiency. Supply chain management plays a crucial role in ensuring that products are delivered to consumers in the right quantity, at the right time, and in the right condition. 

Key Components of Supply Chain Management

1. Planning: The planning phase involves forecasting demand, setting production schedules, and determining inventory levels to ensure that products are available to meet consumer demands without resulting in excessive stockpiling or stockouts. Effective planning is essential for optimizing resources and minimizing costs while maintaining a balance between supply and demand.

2. Sourcing: Sourcing entails identifying and selecting suppliers, negotiating contracts, and managing relationships with vendors to secure the necessary raw materials or products required for production. Effective sourcing strategies aim to obtain high-quality materials at competitive prices while adhering to ethical and sustainable sourcing practices.

3. Manufacturing: The manufacturing phase involves the conversion of raw materials into finished products through efficient production processes. This stage focuses on optimizing production efficiency, minimizing waste, and maintaining product quality standards to meet customer expectations.

4. Logistics: Logistics is a critical component of supply chain management that focuses on the transportation, storage, and inventory management. It encompasses the management of warehouses, transportation networks, and inventory levels to ensure timely delivery and effective management of the flow of goods from suppliers to end consumers.

5. Delivery: The delivery phase involves the final distribution of products to the end consumers. This stage focuses on ensuring that products are delivered on time, in the right quantity, and in optimal condition, thereby meeting customer expectations and enhancing overall customer satisfaction.

Significance of Supply Chain Management

Efficient supply chain management offers several key benefits to businesses, including:

1. Cost Reduction: Effective supply chain management helps businesses optimize operational costs by minimizing inventory holding costs, transportation expenses, and production overheads, thereby improving overall profitability.

2. Enhanced Customer Satisfaction: A well-managed supply chain ensures that products are available to customers when and where they are needed, leading to improved customer satisfaction and loyalty.

3. Improved Efficiency: Streamlining supply chain processes leads to increased operational efficiency, reduced lead times, and improved resource utilization, ultimately enhancing the overall productivity of the business.

4. Risk Mitigation: By implementing robust supply chain management practices, businesses can identify and mitigate potential risks such as supply disruptions, market fluctuations, and operational bottlenecks, ensuring business continuity even in the face of unforeseen challenges.

5. Competitive Advantage: Effective supply chain management can provide businesses with a competitive edge by enabling them to offer superior products at competitive prices, thereby attracting and retaining customers in a dynamic marketplace.

Integration of AI and Advanced Data Science Technologies:

Incorporation of more advanced technologies has become an important trend in the evolution of modern enterprise supply chains. Artificial intelligence (AI), machine learning, and big data analytics are playing pivotal roles in enhancing operational efficiency and decision-making. AI-powered predictive analytics facilitate real-time demand forecasting, enabling businesses to anticipate market trends and consumer preferences with greater accuracy. This enables  enterprises to optimize inventory management, reduce waste, and ensure that products are readily available to meet customer demands.

Top AI Supply Chain Use Cases

As supply chains evolve to keep up with constantly shifting consumer preference patterns, it is becoming more and more crucial to utilize automated AI-powered optimization and machine learning tools to maintain pace with the speed of change. Static, deterministic solutions simply do not scale to meet modern consumer’s expectations. Consumers now expect 1-2 day delivery, omnichannel experiences, a wide selection of products, and evolving product catalogs – experiences that can only be accomplished at scale with automated, intelligent tooling. Redbird’s AI-powered no-code platform is able to deliver on these requirements and more, especially in these key areas of opportunity:

1. Demand Forecasting

A supply chain is only able to adjust for what it sees coming. Dynamic decision making is predicated on having advanced knowledge of customer trends, patterns, and behaviors, as well as an understanding of macroeconomic drivers. While most solutions focus on forecasting with first-party data (e.g. Google’s Vertex AI, Sagemaker, Blue Yonder Luminate, etc), a truly global state is required to properly model these drivers and how they may affect your KPIs. 

Redbird’s analytics operating system allows users to quickly and easily leverage both first and third-party data, to create a more holistic data-driven picture of the universe that affects your business. From there, state-of-the-art machine learning or AI-powered modeling solutions are able to understand the coupled nature of your first-party history to the changing global environment to achieve the most accurate forecasts at highly granular levels. With features like granular model selection for fast vs slow movers, hierarchical forecasting, attribute modeling, and more, these models are highly performant across a wide variety of use cases.

2. Network Optimization / Dynamic Fulfillment

Moving products through a supply chain is generally one of the more impactful areas to a company’s bottom line. Extraordinary events like severe weather, port disruptions, strikes, and labor staffing can all dramatically affect critical nodes of a supply chain network, leading to downtime and missed contracts. It’s critical that a robust supply chain optimization tool is able to respond in near-real time to anomalous events, detecting disruptions, and managing around them at the lowest cost.

Furthermore, there is also opportunity in the steady-state supply chain network, especially as businesses transform to a seamless digital + brick and mortar experience for customers. As demand shifts or as digital product lines expand, supply chains must dynamically adjust for changes in classic patterns. 

The Redbird platform is able to optimize for network efficiency by using advanced AI-powered models, taking advantage of advancements in GraphML. By connecting near real-time feeds for both internal and third-party data and automating workflows, the platform can enable rapid rerouting for disruptive events, highlight current inefficiencies in existing supply chain networks, provide suggestions for how best to reroute inventory, and enable “what-if” modeling by adding or removing facilities, labor, or process from a supply chain.

3. Inventory Positioning

While getting products from the manufacturer or supplier to owned warehouses is one challenge, another is deciding which warehouses should stock which items to ensure minimum cost for final-mile delivery. In the optimal case, products with the highest shipping costs should be stocked as close as possible to customers looking to purchase those items. The complexity grows even further when adding retail locations to the mix, especially considering the variable cost of labor in a retail location rather than a warehouse. 

Coupling state-of-the-art forecasting models with statistical analysis tools and a rich visualization environment, the Redbird platform can provide analysis on where and when products ought to be stocked in order to maximize final-mile performance for your supply chain network. 

Solutions are also fully customizable, where users are able to set constraints on network settings to ensure business objectives are met, suppliers are kept happy, and insights are actionable. For example, if a supplier ships only from New Jersey and only supports full truckload volumes, lower volume deliveries to retail locations can be heavily penalized in optimization models. Or if two items are almost always purchased together, users can ensure they’re stocked together such that split shipments are minimized.

4. Stocking Quantity Optimization

As well as placement, stock quantity mismanagement can also drive supply chain costs. While significant overhead can derive simply from inventory that isn’t turning, warehouse inefficiencies can also arise due to overstocking or overcrowding. Stock levels must also consider vendor and manufacturer constraints, sales patterns, seasonality, forecast accuracy, and many other factors.

Minimizing inventory overhead is accomplished through a highly performant demand forecast, including forecasting uncertainty measurements, coupled with a comprehensive risk analysis based on a series of inputs including vendor or manufacturer on-time performance, product complexity, and space constraints. Redbird’s platform can help provide a holistic view of estimated downtime, delays, or inefficiencies and create a customized, product-specific safety stock analysis. Furthermore, “what-if” analysis can also be used to highlight key areas of opportunity to further reduce inventory overhead. 

5. Final Mile Delivery

One of the most challenging aspects of an end-to-end supply chain is the final mile delivery. While the simple case of point-to-point delivery is relatively straightforward, adding in multiple warehouses, trucks, and drop-off destinations, as well as using crowdsourcing to deliver products dramatically increases the complexity. In addition, post-COVID consumers expect two-day delivery or less and a robust, performant solution is critical to meet customer demand. 

Customers also expect to see a sustainable supply chain, minimizing carbon emissions while still meeting customer preferences. A fully optimized final mile supply chain network can meet both expectations simultaneously, saving fuel costs, reducing congestion, and improving performance. 

Redbird’s platform allows for a fully flexible implementation of some of the basic final mile routing techniques like the Traveling Salesman solvers, but also provides options for dynamic optimization, given business requirements. Multiple workflows can exist in a single environment, one for day-of routing, truck-by-truck, and another for a continuous feedback loop to optimize operations, staff appropriately, and meet customer demand.

6. Exception Management

Even the best AI models are not perfect. Their statistical nature means that long-tail events and anomalous behavior may cause unforeseen results. To prevent this, the Redbird platform is able to understand and identify a wide variety of non-standard situations and propagate these issues to expert users, or create feedback workflows that refresh or rebuild models. These alerts typically come in one of three categories:

1. Error detection - something has gone wrong with a workflow and needs to be addressed

2. Anomalous behavior - A machine learning model or workflow has produced strange results that may need to be checked by experts

3. Data drift -  The data coming into a workflow has changed by an amount that is likely to create odd predictions or generate novel insights. This may be OK, but it’s generally a sign that a model needs to be retrained.

While all of the above can cause concern, they often need to be addressed in very different ways. The Redbird platform can notify groups of users in different ways (e.g. slack, email, in-system alerting) such that different user groups can take appropriate action.


The supply chain end-to-end lifecycle is complex and intricate, yet consumers expect very high standards, tight delivery windows, and clear communication on delays or issues. The modern enterprise supply chain is undergoing a paradigm shift, driven by the integration of advances in artificial intelligence / AI / ML. As businesses continue to navigate a rapidly evolving market landscape, the efficient management of the supply chain remains a key determinant of long-term success and competitiveness. By embracing innovative strategies and staying abreast of technological advancements, enterprises can ensure a robust, resilient, and sustainable supply chain that meets the demands of an ever-changing global marketplace.

The Redbird platform is a one-stop shop that empowers teams to infuse AI into their supply chain processes across a wide range of use cases. The platform’s flexibility and performance allows for rapid development of both out-of-the-box and bespoke solutions, minimizing time to delivery, time to insight, and overall cost of your supply chain optimization projects.