Marketing Analytics Software Platform

Transform Your Marketing with Redbird Marketing Analytics Tools

Data and analytics are the foundation of any marketing-driven organization. Comprehensive insights come from a robust view of your data, which in turn drives innovation and business value. However, 70% of marketing teams lack a cohesive data strategy.

But what if there was a better way?
Redbird allows marketing teams to harness the power of data - our transformative marketing analytics solution empowers marketing teams at every level of data maturity. From marketing reporting automation to advanced data science, customers can harness pre-built applications and a drag-and-drop interface to deploy marketing data solutions with ease.

redbird hero imageCloud ☁Cloud ☁






WHY Redbird?
Features Icon
Rapidly Automate Your Work

Quickly spin up analytics automation workflows with functionality tailored to your specific needs.

Features Icon
Democratize Automation

Equip everyone in your organization with data superpowers, regardless of their technical ability.

Your Marketing Analytics Platform

Rapid Automation with Our Marketing Analytics Software

A core pillar of the Redbird operating system is deep automation. Once a workflow is configured, it can be automatically re-run by pressing one button as data refreshes. This means repeatable, always-on workflows, whether you’re monitoring key metrics or re-running key reports.

Democratizing the World of Digital Marketing Analytics

Transform data into actionable insights. Redbird's intuitive interface empowers non-coders to effortlessly craft marketing analytics and reporting workflows, ensuring that every decision is grounded in data.

Data literacy, having a source of truth, and data confidence within marketing teams is often cited as a key barrier to marketing effectiveness.

Redbird’s no-code interface allows non-coders to easily create and run marketing analytics and reporting workflows. This means decisions are made leveraging data across everyone within the marketing team.

Integrate with Google Analytics, Salesforce Marketing Cloud, and More

Redbird already comes pre-loaded with connectors to key data sources that marketing teams require. Connecting to new data sources, whether they be internal or external, takes minutes rather than weeks or months.

Connect with leading platforms like Google Analytics, Google Ads, Google Sheets, Google Cloud, Google BigQuery, Sprinklr, SEO tools, Social media platforms, email marketing platforms, Hubspot Marketing Hub and Salesforce Marketing Cloud. Let your data flow seamlessly, and watch your marketing soar.

Features of Redbird's Marketing Analytics Platform & Tools

Stay ahead of the curve

Join the ranks of forward-thinking brands that have propelled their marketing with Redbird. Experience double-digit improvements in ROI, reduce time spent on reporting, and build marketing campaigns that resonate like never before.

Advanced marketing analytics and data science

With Redbird’s pre-built data applications, complex data science and marketing initiatives can be set up quickly with a simple drag and drop user interface. For example, AI can be easily deployed and predictive analytics becomes a reality. Customized data applications can also be built within the Redbird operating system without any configuration or integration headaches.

Customizable Marketing Analytics Tools and Software

Redbird is a marketing analytics operating system designed to maximize value from data. Consisting of hyper-configurable easy-to-use tools, we allow marketers to scale and speed up insights to drive marketing effectiveness and ROI, regardless of data maturity.

Whether you’re leading a digital transformation or plugging gaps within your existing marketing analytics ecosystem, Redbird can be easily configured to provide end-to-end solutions that integrate with your existing martech and data ecosystem.

If you’re a marketer responsible for digital marketing KPI’s or a brand marketer in charge of brand health metrics, Redbird can be easily configured for your marketing use case.

All data sources and applications can be unified, configured and orchestrated in one place. Redbird can be deployed for multiple use cases and complex workflows can be easily maintained without the need for support from data teams. Marketing and data teams can seamlessly collaborate on projects within the Redbird environment.

Top Redbird Marketing Use Cases

Here are some of the ways our marketing customers use Redbird. 

1) Marketing Reporting Automation

  • Connect to all your data sources – external and internal, from web analytics to social platforms.
  • Unify outputs and visualizations across channels for a panoramic view.
  • Generate monthly reports within minutes, as data stays refreshed
  • Reduce the time spent on recurring marketing performance reporting by 80%

2) Marketing Mix Modeling

  • Always-on marketing mix attribution models (marketing mix modeling, Multi-touch attribution etc) which use  data science to optimize marketing spend across all channels
  • 20% improvement in marketing spend efficiency
  • Understand the efficiency of spend in each marketing channel, including saturation points
  • Re-run analyses inexpensively and on demand (weekly)

3) Experience Mix Modeling

  • Advanced form of marketing mix modeling that also includes content / creative and other customer insights data sources
  • Full view into which customer experience journey touchpoints are contributing to revenue
  • Optimize business decisions based on marketing and CX attributes

4) Customer Data Unification

  • Data unification for 360 degree view across web analytics, CRM, social and public data sources
  • Cross-channel insights
  • Robust view of customer for better personalization
  • Revenue lifts from more effective marketing activities

5) Customer Segmentation Modeling

  • Customer segmentation modeling (including AI clustering and cross-walk analyses) to define key segments and valuable insights across numerous sources
  • Stronger understanding of customer segments and opportunities for customer engagement
  • Revenue lifts from more targeted outreach

6) Public Data Scraping

Public Data Scraping
  • Point-and-click web data scraping and model training to inform marketing strategy (e.g. ratings / reviews, macroeconomic data, unemployment, new home / car purchases, etc)
  • Incorporating both 1st and 3rd party macroeconomic drivers into marketing decisions
  • More informed view of customer from ratings and review sites

7) Generative AI Insights Generation

Generative AI Insights Generation
  • Generative AI / LLM for autonomous insights generation
  • Less time spent producing qualitative commentary
  • Uncover new data-driven insights that weren’t immediately obvious to human analysts

8) Unified Brand Health Tracking

Unified Brand Health Tracking
  • Always-on, multi-source brand health tracking
  • Monitor brand health across paid, owned, earned channels
  • Uncover insights across must-win attributes
  • Cost savings from reduced manual analytics and reporting efforts
  • Revenue growth from more informed brand efforts

9) Customer Lifetime Value Modeling

Customer Lifetime Value Modeling
  • Modeling to inform a better understanding of customer lifetime value
  • Improve LTV-to-CAC
  • Better estimate future purchases, churn and average purchase size to drive a quantitative view of high value customers / segments

10) Predictive Analytics for Business Drivers

Predictive Analytics for Business Drivers
  • Predictive analytics to better forecast key trends in key business drivers (premiums, renewals, site conversion, etc)
  • Smarter business decision making
  • Understanding the overall business context for decisions around marketing strategy
  • AI-driven demand forecasting

11) Personalized Customer Offers

Personalized Customer Offers
  • Personalized quotes based on implicit and explicit preference collection (mobile app, other interaction points)
  • Targeted, 1:1 recommendations and offers for customers based on their preferences
  • Increase conversion rate

12) Churn Analytics and Modeling

Churn Analytics and Modeling
  • Automated customer retention / churn analyses using advanced modeling and statistical techniques
  • Ability to predict which customers will churn
  • Personalized marketing based on churn likelihood

13) Automated Call Center Analytics

Automated Call Center Analytics
  • AI-driven call center analytics. From raw audio files to transcription and NLP topic identification
  • Reduce time analysts spend listening to / transcribing calls
  • Generate additional insights to drive revenue
  • Agent performance monitoring and benchmarking

14) Propensity to Buy Modeling

Propensity to Buy Modeling
  • Propensity to purchase model to understand the probability a customer will buy different products
  • Real-time product cross-sell/up-sell recommendations using data science
  • Revenue lifts from data-guided purchases off personalized recommendations

15) Competitive Market Research

Competitive Market Research
  • Competitive benchmarking / market research analyses to understand how your brand is indexing relative to industry averages
  • Gaining an objective view of your organization
  • Monitor competitors and react to market shifts
  • Increase sales and revenue

16) Social Listening and Trend Modeling

Social Listening and Trend Modeling
  • Social listening across key channels for your customers. Trend identification across review sites, google searches and other data sources
  • Proactive monitoring of feedback from disparate customer channels
  • Automated detection of key topics and growing / waning trends

17) Advanced Survey Analytics

Advanced Survey Analytics
  • Advanced, always-on survey analytics for NPS / CSAT across ecommerce and post-purchase
  • Creation of a CSAT / product scale, ranking products across the business by the average CSAT scores 
  • Ability to deconstruct unstructured text and extract key insights in automated way

18) Chatbot Analytics and Personalization

Chatbot Analytics and Personalization
  • Automated chat analytics. Topic and trend identification, and a module to recommend agent actions based on customer’s dynamic data profile
  • Increase conversion rate
  • Improved CSAT
  • Cross-sell/up-sell opportunities that embed data science modeling from Redbird to inform recommendations

Reduce time to insight by 80%

Redbird's artificial intelligence technology enables the creation of automated analytical workflows at a fraction of the cost and time.

Request a DemoCloud ☁Cloud ☁

Hyperconfigurable Advanced Analytics Tools for Your Every Need

  • Custom Dashboards: Tailor your analytics dashboards to highlight the metrics that matter most to you.
  • Drag-and-Drop Interface: Easily build custom reports and visualizations without any coding.
  • Adaptable Modules: Adjust and expand your tools as your marketing needs evolve.
  • Real-time Data Processing: Get insights on-the-fly without any delays.
  • Scalable Infrastructure: Whether you're a startup or an enterprise, our tools scale with your needs.
  • AI-Powered Predictions: Leverage machine learning for predictive analytics and trend spotting.

Seamless Data Analysis Across All Marketing Platforms

  • Unified Data View: Aggregate data from multiple sources into a single, coherent view.
  • Automated Reporting: Schedule and automate your reports to always stay updated.
  • Collaborative Tools: Share insights, annotate reports, and collaborate with your team in real-time.

What is Digital Marketing Analytics Software?

In an era where every click, every view, and every interaction is a potential goldmine of information, the importance of Digital Marketing Analytics Software cannot be overstated.

  • Understanding Beyond Metrics: It's not just about tracking clicks or monitoring website traffic. It's about diving deep into every interaction to understand the narrative behind the numbers.
  • Data-Driven Storytelling: With Redbird's Digital Marketing Analytics Software, you're not just getting data; you're getting a story that helps you understand your audience.
  • Strategic Refinement: Use insights to refine your strategies and achieve marketing success.

What Is a Marketing Analytics Tool?

The world of digital marketing is vast and ever-evolving. Amidst this dynamic landscape, Marketing Analytics Tools weave the data, insights, and strategy together. They aren't just passive instruments that record or measure; they're dynamic systems that actively analyze, interpret, and forecast. From deciphering customer behaviors to evaluating campaign performance metrics, these tools offer a 360-degree view of a brand's digital impact, ensuring that every marketing decision is data-informed, precise, and impactful.

  • Navigating the Data Landscape: These tools help marketers navigate through heaps of data, uncovering insights that can shape campaigns and strategies.
  • Panoramic Digital View: From tracking customer journeys to predicting future trends, these tools provide a comprehensive view of a brand's digital presence.
  • Empowerment with Redbird: With Redbird, you're not just getting a tool; you're gaining an always-on optimization engine that empowers you to explore your customers and excel versus the competition.

How Marketers are Leveraging Redbird Marketing Analytics Platform

The world of marketing is filled with stories - stories of innovations, discoveries, and failures. And in many of these stories, the unsung hero is often a powerful platform that works silently across vast amounts of data in the background. Enter Redbird. It's not just another tool in a marketer's arsenal; it's your data game-changer.

  • Beyond Traditional Metrics: Marketers are moving beyond traditional metrics, tapping into deep insights, and crafting campaigns that resonate. Intuitive data visualization tool with extensive features, predictive analytics capabilities and customizable features for advanced reporting, ad hoc analysis and data-driven decisions.
  • Engage, Captivate, Convert: With Redbird, marketers are not just reaching their target audience; they're engaging, captivating, and converting them.
  • Success Across Industries: From startups to global conglomerates, Redbird is redefining marketing teams across CPG, Manufacturing, Media, Agencies, Healthcare, Finance and Tech.

Ready to Elevate Your Marketing? Experience Redbird in Action with a Personalized Demo.

Data Analysis with Marketing Analytics Software in 2023

In the digital age, where competition is fierce and the margin for error is slim, the right Marketing Analytics Software can be the difference between success and obscurity. But why is it so crucial? Marketing analytics software provides a deep dive into what's working, what's not, and what can be done to improve.

  • Deep Audience Understanding: Understand your audience like never before and predict trends before they become mainstream.
  • Optimize in Real-Time: With Redbird, optimize campaigns as they run, ensuring maximum impact and ROI.
  • Mastering Marketing: Dive deeper into benefits like enhanced ROI, streamlined operations, and significant boosts in conversion rates.
  • Automation Tools: Centralized platform with powerful tools, advanced features and a user-friendly interface to for digital marketing managers to automate data collection across all their marketing sources, produce detailed insights and generate insightful business intelligence reports, No-code solution with seamless integration and intuitive user interface for users who lack technical expertise.
Redbird in the news